Age of Social HRs
Earlier conglomerates began in earnest to integrate social technologies into recruitment development and engagement practices. In 2014, this social integration will become the status quo. The digital immigrants have now caught up to the digital natives – we are now all digital citizens. The fastest growing demographic on Google+ 45-54 percent and on Twitter it is 55-64 percent!
“Recent predictions estimate this year we will see more forward-thinking HR leaders making the connection between having a concrete social media strategy and finding top talent. After all, 47 percent of Millennials now say a prospective employer’s online reputation matters as much as the job it offers,” revealed Solomon Vijayanand, Chief Enabling Officer of Solomon Management Consultants in Dubai.
Companies can no longer ignore the impact of the online social sphere. “Social HR doesn’t create generation gaps – it bridges them. Social HR is about having a great online presence. It is no secret that the young professionals dominate the world of social media. Demographics have changed dramatically, as has the purpose behind many individuals’ usage of this highly effective medium. Creating links and strengthening communication by encouraging rather than polarizing these gaps through social media can have a huge impact on your bottom line,” said Lorrie Clark, Advisory Board Member at Store Support and Partner at Permanent Search Group, Mississauga, Ontario, Canada.
This decade will also see a new phase of what is popularly known as ‘the consumerization of HR’ wherein employees will use social media to change the way they work with peers, communicate to the world. According to a Microsoft survey of 9,000 workers across 32 nations, 31 percent would be willing to spend their own money on a new social tool if it made them more efficient at work. This is quite interesting as it shows the extent to which Millennial employees, who will make up 50% of 2020 workplace, see the business value of using technology on the job. 2014 is the year HR department will start creating “social media playbooks” to determine their game plans.
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